How we work
Newpearl Strategy provides the skills needed to assess risk, protect reputations, and deliver impact.
We partner with you to become an extension of your team, providing comprehensive planning, strategy and content production. We drive campaigns forward, liaise with the press on your behalf, train stakeholders to interact with the media, and seek out the most effective medium and audience for your message. Our flexible approach and significant experience provide a professional, strategic route to achieving your goals.
Impact
What do your actions say about your business? How do you manage a shift in public expectations? How do you comply with the new standards and guiding principles? What will your legacy be? More so than ever, organisations are being urged to consider their impact on society and the world at large. From sustainability to investment choices, how a company operates can not only define how it is perceived but whether it succeeds. With front-row experience shaping the impact investment narrative, Newpearl Strategy’s expert team is uniquely placed to help you navigate and manage the transition to the new world.
Public Campaigns
Whether its issue-led advocacy or a crisis response, Newpearl Strategy develops and delivers comprehensive campaigns from strategy and planning through to execution. We identify objectives and key campaign stages, create engaging content, unlock access to opinion formers, and mobilise stakeholders who matter most to your cause. Through positive influence, strategic positioning and effective coalition building, we create public campaigns that amplify your message and change the prevailing narrative.
Political Risk
Newpearl Strategy provides expert political economic analysis and counsel for business and political leaders seeking to understand political events and environments. Drawing on our wide network of contacts across Europe, the Middle East and Africa, and the international relations expertise of the team, we anticipate risks and drivers that can influence commercial and investment decisions, and shape public opinion.
Crisis Communications
Real communications crises are rare. But, when they come, they can overwhelm your reputation and endanger your licence to operate. So too, high-profile legal challenges. Newpearl Strategy has extensive experience to navigate these situations. We get you back on the front foot by orchestrating a robust rebuttal/ response strategy that puts you ahead of a rapidly changing situation. Working collaboratively with in-house communications teams and legal firms, we provide the right processes and skills to protect and enhance reputations. Our crisis management is based on what we know will work.
Media Relations
Simply telling a story is no longer enough. To cut through the noise, it needs to be a story that people want to listen to. We support your in-house teams, idenitfying and liasing with the press and shaping the most effective narrative. Working with our extensive network of journalists across print, broadcast and digital, we understand the right time to pitch stories and who to pitch them to, ensuring your message receives maximum coverage and engagement with your target audience.
Thought Leadership
Our team have more than two decades of experience, advising top-tier political, business and non-profit leaders on how to build their profile and get their messages across. By demonstrating detailed knowledge and insight, we can help you position yourself as an expert in the field. Newpearl Strategy creates compelling content, including speeches, opinion pieces, white papers and reports, and sources the right opportunities to ensure that you are seen and heard across a range of media.
