About Us
Newpearl Strategy was founded by Alisa Helbitz to provide expert advice to organisations in the midst of change. We provide a deep understanding of the way government, politics and media intersect and shape public opinion. This understanding, combined with a full appreciation of legal, commercial and geopolitical risks, enables us to develop communication strategies that deliver results every time.
Newpearl Strategy has built an extensive network of consultants to ensure that our clients have access to the right experience and skills. The network includes former diplomatic advisors, political campaigners, journalists, legal experts, financial consultants and researchers, as well as a creative team of graphic designers, video editors, and web developers.
MANAGING DIRECTOR
Alisa Helbitz
Alisa Helbitz is a strategic communications leader with extensive UK and international experience in media relations, social campaigning, crisis management and public affairs. Her career has spanned diplomacy and economic development in the Middle East and Africa to global impact investment market building.
Alisa spent 13 years at the forefront of building the impact investing market place. For eight years she led communications for Social Finance, a UK nonprofit start-up, taking the organisation from an unknown name to one of the most recognised international brands in the impact investment industry. Social Finance’s work has been widely reported in the global media including the Economist, New York Times, Wall Street Journal, Forbes, BBC, Le Monde and FT among others. Previously, Alisa served as Head of Communications for Sir Ronald Cohen, leading the media and public affairs work for the UK Commission on Unclaimed Assets which resulted in the world’s first social investment bank (Big Society Capital).
Alisa was also the Head of Communications for The Portland Trust, whose mission is to promote peace and stability between Israelis and Palestinians through economic development. She launched and edited the monthly Palestinian Economic Bulletin between 2006-2009 and oversaw the Economics and Peacemaking series. She spent more than six years as the Head of Press and Public Affairs at the British Embassy Tel Aviv (1999-2005) and two years as Foreign Spokesperson at Yad Vashem, the Holocaust Remembrance Authority.
Alisa is a senior advisor to Atalanta and Barboni Strategies. She holds a BA in French and Spanish Literature from the Hebrew University. She was a Policy Fellow at the Centre for Science and Policy, University of Cambridge between 2017-2019.
SENIOR ADVISERS
Dr Orit Gal
Dr Orit Gal is a political economist specialising in the practical applications of complexity theories. An expert generalist, she has worked in tech start-ups; corporate market research; peace-building NGOs; and innovative policy and military think-tanks. Having the opportunity to closely observe decision makers operating in messy and dynamic situations, she has focused her work on exploring the intersection between complexity science, strategy development and operational design.
Orit is a Senior Lecturer for Strategy and Complexity in International Relations at Regent’s University London and founder of Urbaniser. She worked on the Middle East Peace Process, spending two years at the Israeli Operational Theory Research Institute in Tel Aviv and three years at the Economic Cooperation Foundation. She was an Associate Fellow at the Royal Institute of International Affairs (Chatham House) and a member of the New Era Economics panel for the Institute for Public Policy Research, London. Orit received her PhD in International Political Economy from the Hebrew University of Jerusalem in 2007.
Eva Barboni
Eva Barboni is a communications and campaign strategist with experience managing projects across five continents, in often complex and demanding environments. Since her first national campaign in 2003-2004 on behalf of US Presidential candidate Howard Dean, Eva has developed and implemented innovative communications and campaign strategies for a diverse range of clients including political candidates and parties, government ministries, large non-profit and philanthropic organisations, and multinational companies.
She has extensive global experience, with a strong focus on the EMEA region, where she has managed multilingual projects in numerous countries. She frequently advises clients on projects with complex geopolitical dynamics, providing strategic guidance and implementation support on communications, stakeholder management, and digital engagement.
Eva is founder and CEO of Atalanta and Barboni Strategies.
Corrinne Callaway
Corrinne Callaway is an experienced Chief Operating Officer with a demonstrable history of developing operational and risk processes that support the strategic development of multi-national groups, charities and SMEs. This has included large scale target operating models and identification of new risk and operational requirements as businesses have pivoted to access new markets and products.
Corrinne helped lead the establishment of Banque Transatlantique in the UK. As COO, she defined the TOM for all product flows including banking products, FX and securities. She was also responsible for the day to day management of HR, compliance and finance issues. Previously, she was the first COO of Social Finance and spent four years steering the operational aspects of the business to allow it to meet its FCA regulatory requirements for raising repayable finance through Social Impact Bonds and other financial instruments. Corrinne serves on the Board Of Trustees of the National Extension College.